MOOW CODE EU project


It’s a forward-looking and impact-oriented project that aims to develop and promote MOOW (Massive Open Online Week), a multifaceted, synergistic format of digital learning and co-creation in higher education.

The ambition of the project is to kick-start a strong MOOW movement across Europe by providing all required methods and instruments for MOOW planning, organisation, and implementation. MOOW is a promising new format and concept that builds on the strengths of traditional MOOCs, the university Entrepreneurial Weeks and online idea-stage accelerators and bootcamps.

However, unlike these formats, MOOWs offer a fully digital and highly interactive learning environment that is set within a rigid timeframe (one week) and is designed to facilitate the development of new ideas, products and solutions through collaboration and co-creation.
Each MOOW focuses on a single topic of relevance and importance.

A typical MOOW will include a digital Bootcamp where students, teachers, innovators, and developers can teamwork on ideas and products. There will also be public lectures, talks and panel discussions aimed at a wider audience. The project will ensure that all MOOWs are organised and deployed in a unified way, with a shared concept, structure and identity.

Our aims are :

The project focuses on digital transformation in higher education.
At the heart of the project is MOOW (Massive Open Online Week), an innovative and multifaceted learning and co-creation format delivered entirely digitally.
A MOOW includes a Bootcamp-style collaboration where participants develop ideas and prototypes as solutions to real-world challenges, as well as publicly accessible events (lectures, panel discussions) for the general audience.
As a result, the project will build digital capacity and digital readiness at both the individual and institutional levels. Specifically, the project will:

  1. bring together students, faculty, and stakeholders to engage them in digital learning and co-creation; faculty in particular will benefit from learning about innovative and interactive digital teaching methods;
  2. train university staff in planning and delivering institution-wide events on interactive digital education; 
  3. provide tools, methods, and digital solutions for universities to implement innovative digital education formats.

The project will also contribute to digital resilience (the ability to adapt quickly to digital disruption) by integrating this aspect into staff training and MOOW pilots.

The project promotes collaborative learning and co- creation of actionable solutions (ideas, prototypes, MVP) in a fully digital environment. As an open educational resource, MOOWs will be highly accessible and inclusive.
Since the MOOW format is topic agnostic, universities can implement MOOWs that address a variety of pressing social issues.

A strategic aspect of the MOOW Bootcamp experience is its entrepreneurial and problem-solving orientation, which is reinforced through project management and digital collaboration mechanisms.
Another important feature is that MOOW activities engage students and teachers and facilitates the development of unique, ready-made solutions. This is especially important for educators, as many lack the necessary understanding, technical skills, and resources to implement digital enhancements in the courses they teach.

MOOW CODE actions will train educators in specific technical aspects of digital literacy, but also in accelerating innovation through teamwork and shared resources. To support this process, the MOOW Playbook will offer more than 30 model activities that can be used in the Bootcamp by students, teachers, and other participants. It is expected that the bootcamp activities and the overall MOOW experience will have a lasting impact on digital learning and teaching practices in higher education institutions.
We also expect that several ideas and products generated in the two planned pilot MOOWs on mental health and digital sustainability will be implemented in higher education institutions, driving forward innovative practices in these areas.

Rewarding excellence in learning, teaching and skills development The project will upskill HEI staff and educators in a number of ways. Firstly, the project will provide methodological support to HE staff involved in the organization and delivery of MOOWs. For this reason, a MOOW Framework, consisting of conceptual recommendations (Guidelines) and ready-to-use solutions (Playbook), will be developed and made available on the Online Platform.
In addition, a University Staff Training Workshop will be offered to further train those who will take on central roles in the planning, organization and implementation of the two pilot MOOWs in the partner universities.

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